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Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.
Write cold emails, LinkedIn messages, and DMs that strangers actually answer, then turn replies into a repeatable outreach loop you can run every week.
Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.
Spend a $1,000 paid-ads test budget across Meta and Google with the 2026 playbook — Andromeda, AI Max, and tracking that makes the data readable.
Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.